Ex-Google expertise
Arturs Rubins advised major EU advertisers at Google, working with quarterly budgets from €150K to €10M.
Turn your marketing into more customers and revenue.
We connect strategy, advertising, your website and CRM to help you attract the right customers and see what drives sales.
Teams our experts have worked with
€50M+ ad spend managed
30,000+ qualified leads
12x average campaign ROAS
60+ satisfied clients
Luminor · Bondora · Banca Transilvania · Altero · PVcase · Lenders · Baltic Tours · Longo
430K+ advertising agencies worldwide
One distinction is genuinely rare: experience from inside Google.
CPCInsider is founder-led by people who understand both advertising platforms and the commercial pressure behind growth targets.
Industry count: Statista · IBISWorld
You don’t need another agency. You need a team that owns the outcome.
We do not sell impressions, clicks or jargon. We connect paid media, conversion and follow-up to measurable growth.
Commercial leadership that delivers
From campaign execution to CMO responsibility, we have built growth systems and carried the targets behind them.
One team, end to end
We stay involved across ads, landing pages, CRM, reporting and follow-up—without templates or black boxes.
What you actually get
- Senior strategy aligned with revenue goals
- Google and Meta campaigns built to convert—not simply spend
- CRM and nurture systems that help sales teams close
- Reporting that makes performance and gaps visible
- Ongoing guidance, training and founder-level partnership
Case studies
$939K in tracked sales from Google Ads
A multi-campaign Google Ads program focused on efficient reach, controlled optimization and measurable conversion value.
13.61x ROAS from a full-funnel acquisition program
A focused paid acquisition system connected campaign spend to purchases and conversion volume.
4,002 qualified leads connected to €818,681 in revenue
A six-month engagement combining Google Ads, Meta Ads and CRM implementation into one acquisition and follow-up system.
Services
Paid Media Growth
Google and Meta campaigns built around qualified demand and commercial return.
B2B Lead Generation
Offers, funnels and qualification systems that sales teams can trust.
Tracking, Attribution & CRM
Connect campaigns, leads and closed revenue in one measurement system.
Strategy
Choose your target customers, sharpen your offer and turn business goals into a prioritized marketing plan.
Marketing Leadership
Fractional CMO and Head of Marketing support to lead your team, coordinate partners and turn priorities into delivery.
Business Growth
Connect strategy, marketing execution and sales feedback in an ongoing programme focused on your next growth constraint.
B2B Services · SaaS · Finance · Automotive · Real Estate
What working together feels like
Working with CPCInsider was a game-changer for us. Their strategy and campaign execution helped us generate over €250,000+ in sales across our chip tuning tools, software, and training courses.
We launched our e-commerce store with CPCInsider’s help right before COVID hit. Thanks to their strategy and execution, we reached over €20,000 in sales by the second month and built momentum from day one.
They helped us scale from 3 to 25 qualified leads a week in just a month. We actually understand what is going on now thanks to their reports and clarity.
We were spending thousands on ads without knowing what was working. CPCInsider brought clear strategy, better ROI and a system that brings in leads every week.
About
Arturs Rubins
Co-founder · Ex-Google
Former Google specialist focused on Google Ads, full-funnel sales strategy and high-accountability media programs. Advised major EU advertisers managing €150K–€10M per quarter.
Arturs Rubins · LinkedInVladlens Kecko
Co-founder · B2B Growth
B2B performance marketer with 10+ years of experience from hands-on execution to CMO-level commercial leadership, focused on revenue systems that teams can operate.
Vladlens Kecko · LinkedInBlog
How to create a 90-day marketing plan with a small team
Turn a marketing goal into a 90-day plan with clear priorities, owners, budget and review dates. Use a practical template and a worked business example.
How to calculate break-even ROAS before increasing ad spend
Calculate break-even ROAS using product costs, payment fees, shipping and returns. Follow a euro example and distinguish advertising revenue from profit.
How to create a CPC strategy: 7 steps from clicks to customers
Set click-cost expectations from customer economics, choose a bidding approach that fits your data and evaluate the outcomes beyond the first click.
What should you agree with a fractional CMO for the first 90 days?
Hiring a fractional CMO? Use this checklist to agree responsibilities, deliverables, team support and success measures before the engagement starts.
GA4 audit checklist: 18 checks before you trust your reports
A hands-on GA4 audit for website owners and marketing teams: verify what is collected, trace real customer actions and separate tracking faults from reporting differences.
Why do GA4 and Google Ads show different conversions?
GA4 and Google Ads disagree? Compare conversion actions, dates, attribution and duplicate tracking with a practical reconciliation checklist.
How to switch Google Ads agencies without losing control of your accounts
Changing Google Ads agencies? Check account access, billing, conversion tracking and campaign history with this practical account handover checklist.
How to build a negative keyword list without blocking customers
Build a Google Ads negative keyword list from real search terms. Compare match types, avoid blocking buyers and follow a practical review checklist.
How to create a UTM naming convention your team can use
Stop splitting campaign reports across inconsistent UTM tags. Use a clear naming template, example links and a GA4 checklist before every launch.
How to build a weekly marketing scorecard for your team
Build a weekly marketing scorecard with clear KPI definitions, owners and next actions. Includes practical examples for lead generation and ecommerce.
B2B lead generation in Latvia: a system sales can trust
Reliable B2B lead generation is an operating system connecting the offer, acquisition, qualification and sales process—not a form-volume target.
Lead generation for construction companies in Latvia
From residential renovation to commercial projects, build a system that measures lead quality and revenue rather than contact volume alone.
Google Ads checklist: 25 checks to find wasted spend
Start with trustworthy conversions, then check targeting, budgets and the customer journey. Use these 25 checks to turn an account review into a clear action plan.
How much does Google advertising cost in Latvia in 2026?
Google advertising has no single price. Calculate the full investment from demand, competition, conversion, lead quality and sales economics.
Why does Google Ads generate low-quality leads?
High lead volume does not mean a strong campaign. Diagnose whether quality is being damaged by queries, messaging, the form, sales follow-up or the wrong optimisation signal.
Google Ads landing page: 12 elements for qualified leads
Use this checklist to turn more paid clicks into qualified opportunities without weakening lead quality or hiding the information buyers need.
Marketing ROI: measure sales opportunities and revenue
Marketing becomes an investment when every budget decision has a commercial thesis, a measurement plan and an accountable review rhythm.
Google Ads CRM integration: connect leads and offline conversions
Return qualified opportunities and won business to Google Ads so campaign decisions learn from real commercial outcomes rather than raw forms.
How to choose a Google Ads agency in Latvia: 12 questions
A strong partner does more than manage an advertising account. It explains decisions, protects your data and owns the path toward a business outcome.
Google Ads conversion tracking for B2B: from click to revenue
Connect campaign identifiers, lead stages and sales outcomes so advertising decisions reflect qualified pipeline and closed revenue.
Google Ads for B2B service companies in Latvia
A practical Google Ads approach for consulting, IT, financial, industrial and other B2B services selling in Latvia and export markets.
How to use Google Ads for dependable B2B lead generation
A practical framework for turning existing search demand into qualified B2B opportunities—not just clicks and form submissions.
Google Ads vs Meta Ads for a B2B company in Latvia
The right channel depends on whether you need to capture existing demand or create attention before the buyer starts searching.
What is a realistic minimum Google Ads budget in Latvia?
A minimum budget is the amount required to test one meaningful offer and generate enough quality data for a decision—not an arbitrary agency package.