How to build a weekly marketing scorecard for your team
Build a weekly marketing scorecard with clear KPI definitions, owners and next actions. Includes practical examples for lead generation and ecommerce.
Fractional CMO and Head of Marketing services
Bring strategy, people and delivery together. We help owners lead an internal marketing team, coordinate external partners and connect day-to-day work to commercial priorities.
Related expertise
- Fractional CMO or Head of Marketing support
- Team priorities, responsibilities and workflow
- Agency and specialist coordination
- Performance reviews and leadership reporting
How we work
- Understand the team, goals and decision-making structure
- Agree leadership scope, authority and responsibilities
- Set a delivery rhythm and coordinate the work
- Review results, coach the team and adjust priorities
Practical guides for your next decision
What should you agree with a fractional CMO for the first 90 days?
Hiring a fractional CMO? Use this checklist to agree responsibilities, deliverables, team support and success measures before the engagement starts.
How to switch Google Ads agencies without losing control of your accounts
Changing Google Ads agencies? Check account access, billing, conversion tracking and campaign history with this practical account handover checklist.
Frequently asked questions
What is the difference between a fractional CMO and a Head of Marketing?
A fractional CMO focuses on commercial direction, planning and alignment with leadership. Head of Marketing support places more emphasis on team coordination and delivery. We agree the balance your business needs.
Can you work with our current team and agencies?
Yes. We start with the people and partners already in place. Responsibilities, decision authority and the scope of any execution work are agreed before the engagement begins.
A clear owner for marketing decisions
This service suits a business with people doing the work but no consistent leadership across it. We help turn company goals into team priorities, resolve competing requests and make progress visible. Leadership support can bridge a hiring gap or provide ongoing senior direction at an agreed level of involvement.
Team management with clear boundaries
We agree who sets priorities, approves budgets, owns delivery and evaluates results. Your team and partners receive clear briefs and review points; company leadership receives decisions and next steps alongside the numbers. Hiring, personnel and spending decisions remain with the authority your business assigns. This is an agreed leadership service, not an automatic replacement for every specialist or a full-time employment commitment.
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