Fintech Google Ads: $939K in tracked sales
A multi-campaign Google Ads program focused on efficient reach, controlled optimization and measurable conversion value.
Selected result
$40.9K managed spend
$939K+ tracked conversion value
10.8M impressions
21.96x reported return
The challenge
Scale acquisition without losing visibility into the commercial return of each campaign.
What we changed
- Restructured campaign priorities around conversion value
- Separated testing and scaling decisions
- Improved measurement and budget allocation